- 05
- Feb 10
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The New Consumer?
Who's Buying Now
If you’re like most real estate professionals, you’re familiar with the usual target markets of Baby Boomers, first time homebuyers and retirees. Consider this: what if rather than focus on a particular niche based on age or economic status, you focused on who’s buying now?That’s the premise that Christopher Norton, chief strategist of the... Read Complete Post
Category: Marketing
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Comments [5]
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February 8, 2010 6:04am MST
Who are NEOs?
This is a catchy label, but it doesn't tell us anything at all about who these consumers are and what drives them. Where are they? Why do they buy? Why are they buying more often than traditionals? What drives them to buy, if not price? How are they shopping for homes? How much overlap is there among NEOs and first-time buyers and NEOs and vacation-home buyers and NEOs and retirees... These are the things that define a market.
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February 2, 2010 6:27am MST
Realtor
Interesting article... but how can this be tweaked to help a buyer's agent stand out more than the other 4000 REALTORS in the immediate area? I think THAT would be some great info to have! How can this be incorporated into our mission statements and business practices?
Thank you!
“ADV.” Think REALTOR ® Think Ben! Houston, TX. 281 561 5386 Champions Real Estate Group.
“Open Doors, Closing Deals” Referral is appreciated
Emotional Buyers
absolutely agree!